Wednesday, October 19, 2016

Hyundai sales surge 50%

Sales of Hyundai vehicles in the country surged by 50 percent to 25,021 units in the first nine months of the year, driven by the stellar performance of both the passenger car and light commercial vehicle segments during the period.

The sustained growth momentum allowed Hyundai Asia Resources Inc. (Hari), the official distributor of Hyundai vehicles in the country, to remain one of the best performers in terms of sales in the Philippine automotive industry.

Data from Hari showed that the company sold a total of 17,744 passenger cars in the first three quarters, up 56 percent from the 11,394 units recorded in the same period last year.

Sales of light commercial vehicles similarly rose by 37 percent to 7,277 units from the 5,309 units sold from January to September last year.

For the third quarter alone, the company posted a 44-percent increase in vehicle sales to 8,659 units, from the 6,014 units sold a year ago, Hari data showed.

“Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services,” said Hari president and CEO Ma. Fe Perez-Agudo in a statement.

Tuesday, October 18, 2016

Hyundai prepares with Gurnade Veloster SEMA concept

Hyundai is preparing a full-scale onslaught for SEMA 2016, having taken the covers off a Veloster to join the set of 4x4s it revealed last week. The Gurnade Concept takes the fundamental Hyundai Veloster, and operates in a wide-bodykit and some choice engine adjustments.
The significant modifications to the Veloster concentrate on its outside. Up front, a set of customized headlamps and foglamps sit below a new carbon fiber hood, working with a carbon front bar to include a little bit of drama to the formula.
On the other hand, moving along the side of the automobile reveals a new set of side bars and bolt-on fender flares. Down back, there’s a huge wing connected to the carbon fiber hatch. It’s all rounded off in an unique shade of PPG Magic Magenta, covered in an unique paint protection film.

Under the hood, modifications to the Veloster aren’t quite as remarkable as the ones fitted to the Santa Fast. 845 Motorsports has supplied a brand-new intercooler, down pipe and cold-air consumption for a bit more power, and a fresh ECU tune should likewise give the engine a boost.
The motorsports focus advances the interior, where Cobra Nogaro bucket seats and Takata racing harnesses hold the motorist tightly. A full rollcage is another racing touch, however the huge subwoofer and audio system are at chances with the rest of the stripped-back cabin.

Thursday, October 13, 2016

BMW, Hyundai walk away winners in inaugural J.D. Power tech study

J.D. Power has always integrated in-car tech experience into its Initial Quality Study. Now, it's splitting tech off into its own category with the first-ever J.D. Power US Tech Experience Index Study.
The study looks at the first 90 days of ownership. It covers a number of categories, from smartphone mirroring to entertainment and collision protection. It's not just whether or not these systems exist, but rather, how well the technologies mesh with the human behind the wheel. 17,864 owners and lessees were polled for this study.

BMW and Hyundai walked away with two model-level awards each -- BMW for the 2 Series (small premium) and 4 Series (compact premium), and Hyundai for the Tucson (small) and Genesis (midsize premium). The other winners are the Kia Forte (compact), Chevrolet Camaro (midsize) and Nissan Maxima (large).
According to J.D. Power's study, the systems with the highest satisfaction and highest usage are all of the collision-avoidance type. On the other end of the spectrum, owners are least satisfied with navigation systems, with many even bringing in outside devices to use in lieu of built-in navigation. I'm guilty of this myself -- nothing beats Google Maps' directions, in my opinion.
The study also highlights the role of the dealer in the tech experience. Owners who received dealership assistance in learning about new tech reported much higher satisfaction figures.
It's good to see J.D. Power giving tech its own study. When it was only lumped into the Initial Quality Study, it was interesting to see how negative opinions of something like a navigation system could send a car's overall quality score downward, when the car itself may be one of the finest built. Now, those systems can be isolated and compared in a vacuum, which should give the public a much better idea of a vehicle's tech experience.

Tuesday, October 11, 2016

Gary Rome Hyundai commitment to Holyoke praised at grand opening

HOLYOKE -- They didn't show up just for the free Korean beef tacos or the cookies bearing the owner's initials, but to celebrate a Gary Rome Hyundai dealership because the business is helping the city, officials said Thursday.
Over 300 people attended the grand opening at 150 Whiting Farms Road. The dealership opened Aug. 29.
The $10 million facility employs nearly 80 people on a 19-acre site that includes a car wash, state motor vehicle inspection station and Massachusetts Registry of Motor Vehicle office to get license plates on site.

The event included music and food stations and a host of local and state officials, including:
Holyoke Councilor at Large James M. Leahy:
"Having Gary Rome expand in Holyoke is a fantastic thing. The demographics show people are coming to Holyoke daily to eat, shop and buy cars. Garry's expansion is another feather in Holyoke's cap."
Holyoke Mayor Alex B. Morse:
"Tonight was a great opportunity to celebrate Gary Rome and his new business. From the very beginning, this project had the support of the Holyoke community. I thank Gary and his team for their commitment to Holyoke, which has resulted in new jobs and new economic growth. I also want to thank all of the city departments and staff for their hard work to help make this project possible. This is just another example of private investment happening in our city, and we're not done yet."
State Rep. Aaron M. Vega, D-Holyoke:
"It's great to see Gary grow his business right here in Holyoke and to have him and his team as a community partner."

Holyoke City Council President Kevin A. Jourdain:
"It was a real pleasure to join Gary and his entire dealership family in celebrating the tremendous accomplishment of opening the largest Hyundai dealership in the country right here in Holyoke. I was proud to have voted to make this reality and I wish Gary Rome Hyundai continued success in Holyoke."
Holyoke Councilor at Large Rebecca Lisi, formerly chairwoman of the council's Ordinance Committee:
"The Ordinance Committee under my leadership and the Planning Board took a lot of time considering the public's comments on this project and it clearly paid off. I think that this is truly the best project that we would have found for the site."
Rome said the event drew over 300 people.
"It's been a really great turnout," Rome said.
Rome said that after the months of government hearings and permit-seeking from city boards, he wanted to hold the grand opening of the dealership to note the success of the business, which he said has increased at the new site.
"We're so excited with the result that I wanted to share the experience," Rome said.

Thursday, October 06, 2016

Hyundai Sets September Sales Record; Kia Sales Slip A Bit

Hyundai, led by the Santa Fe and Santa Fe Sport, set a new sales mark in September. And, the Veloster also scored a notable sales win, as well.
Led by the sales of the Santa Fe and Santa Fe Sport, September sales for Hyundai hit a record 66,610 vehicles. Sales for the month were up a total of 4.1 percent. Meanwhile, sales on the other side of the building at Kia, Hyundai’s subsidiary, were off a bit. According to its monthly sales report, Kia was off 1.2 percent.
In a departure from much of the automotive world, a sedan was one of Hyundai’s sales leaders. For the first nine months of the year, crossover sales have held onto their torrid pace, even as overall sales have begun to slow a bit. Sales of the automaker’s subcompact Accent sedan were strong. They more than doubled to 7,495, said Automotive News.
Veloster Sales Strong
The Veloster compact crossover sports coupe also had a super September, gaining 50 percent Sales hit 3,168. Meantime, the Santa Fe and Santa Fe Sport crossovers were up a total of 5.6 percent for the month to 11,350 vehicles.
The Genesis brand had a solid first sales month of 1,211 vehicles in the U.S. The brand, which was formerly part of the Hyundai lineup before the automaker announced it was splitting it out and establishing it as a separate luxury nameplate, consists of the G80 and G90. The luxury G70 was available in August, while the G90 went on sale in September.
Derrick Hatami, national sales vice present for Hyundai Motors of America, was enthusiastic about the automaker’s September performance. “Strong performances by our Santa Fe and Santa Fe Sport, in addition to the subcompact Accent led the way to yet another record month.”
The Genesis brand is also stirring dealer excitement, Hatami noted. “Dealers are excited to hae our new Genesis G80 and G90 models arriving as we start the fourth quarter,” he said in a statement.
With its Sportage crossover and Forte small-car family leading the way, Kia had a minor slip in September. Overall sales were down just 1.2 percent as the September numbers dipped to 49,220 vehicles.
Kia Sales Leaders
Sportage and the Forte line were the stars of Kia’s sales universe in September. Sales of the crossover Sportage were up 57 percent, while sales of the Forte small-car family jumped 53 percent. And, sales of the Rio subcompact were up 45 percent to 2,141 vehicles. That two car families were solid sales achievers in the face of a market that has been dominated by red-hot crossover sales turned out to be a surprise.
For the year, Hyundai sales are up 1.6 percent while Kia is up 3.3 percent.

Tuesday, October 04, 2016


Hyundai has just come up with the Ioniq which will spearhead its campaign in the burgeoning EV space. However, while the new Ioniq comes across as a decent packaged EV in the midsized segment, critics are divided if the car is exciting enough to warrant its £29,000 price tag, before government incentives factor in.

Power, Range, and Braking:
First off, the Ioniq with its 118bhp power and 218Ib ft of torque rating can do the 0 - 62 mph run in a shade below 10 seconds. That makes it quite a decent city performer. Power delivery is smooth and silent though the feel-good factor here gets nullified by road noise that makes it to the cabin. Wind noise too can be a concern with most of its pilfering into the interior.
Range cited is 174 miles though much like fuel efficiency, more here is always welcome. The Ioniq also features regenerative braking with the energy saved here further add to the range. That said, the regenerative aspect does need some getting used to given that it is nowhere near as linear as say the Nissan Leaf. For instance, higher settings that would allow for greater energy saving also leads to sudden braking and so on.
Also, while still on brakes, that's another area of concern if it can be so said. As Autocar reported, initial response might be sharp but might need to be pressed really hard to introduce appreciable deceleration.

First things first, the Ioniq has never been designed to thrill with its speed. Rather, it's largely a city commuter and is more suited to those who are more oriented towards achieving efficiency. Perhaps that also explains the use of what Autocar referred to as economy-biased tyres that might be well off during moderate driving but needs assistance on a wet surface.
If its familiar territory here then that's because the dashboard seems to have been taken directly from the Tuscon. An 8-inch touchscreen serves as the infotainment system while overall, the switches and gears seem well sorted out.
As a nice touch, the usual gear selector has been replaced with switches for the Park, Neutral, Drive/Reverse functionality. On the whole, it is roomy and cheery on the inside with enough storage spaces around.
The Ioniq is much like the Toyota Corolla which is not the most exciting car to drive but still appeals with is reliability and endurance. And this factor did ensure the Corolla has a sizeable fan following of its own. The Ioniq too can emerge to be the same though that would also depend on how Hyundai markets the car as well.
At £29,000, the Ioniq does not come cheap either. It is also not the best option in the price range with other petrol or diesel versions often offering more for the buck. That said, the Ioniq has its own positives, the primary being that its electric driven. As such, there are savings to be made on fuel and maintenance costs while damage done to the environment is nil.

Monday, October 03, 2016

Hyundai has Facebook users put their profile 'on the line' during NFL games

Dive Brief:

  • Hyundai is running two social media campaigns that more tightly integrate Facebook and Twitter with watching NFL games via interactive competition, according a release from the automaker.
  • The Facebook effort is called “Put your profile on the line” and involves users challenging friends over the results of NFL games with the loser having their Facebook profile picture defaced with graphics, and later on GIFs featuring the winning team.
  • The Twitter campaign requires users to tweet two hashtags — #BecauseFootball and #HyundaiSweepstakes — whenever an announcer says “drive.” Participants in both contests are entered into a chance to win tickets to Super Bowl LI.

Dive Insight:

Second screening by watching sports while remaining active on social media via a mobile device is a well-known activity and this social media effort from Hyundai is clearly designed to take advantage of that activity. By adding an element of competition to the engagement and unique ways to interact on social media, the brand is deepening the integration between channels. 
The Facebook campaign was created by INNOCEAN USA, Hyundai’s agency of record, and makes second screening something that users will more closely tie to the Hyundai brand.
"At Hyundai, we understand the NFL fans' loyalty to their team and with the Put Your Profile On The Line challenge we're tapping into that fan passion by providing fun ways for them to express it," said Paul Imhoff, director, Marketing Communications, Hyundai Motor America, in the release. "Friendly competition between rivals is an important part of NFL culture and this platform allows fans to showcase their passion and have a possibility to win tickets to Super Bowl LI."

Tuesday, September 27, 2016

Hyundai 2017 Announces Elantra GT Value Edition

Hyundai’s Elantra GT receives an update for 2017 in the form of available Apple CarPlay and Android Auto, which is a boon for connectivity buffs of the two major stripes. Those still clinging desperately to Palm OS will invariably be more interested in the GT’s new Value Edition package.

Consisting of leather seats, steering wheel cover, and shift knob; key-less entry with push-button start; fog lights; a power driver’s seat; automatic headlights; 17-inch wheels; an auto-up driver’s window; heated front chairs; and a sliding armrest; Hyundai pegs the Value package’s—ahem—value at $2650, but they’ll only charge you, the sharp and frugal consumer, $1650 for the pleasure.

While a manual-equipped Elantra GT starts at $19,635 and an automatic-equipped version is $20,635, the Value Edition (automatic only) will run you $22,285. The price difference won’t buy a whole bunch of contract-free, state-of-the-art smartphones, so why not treat yourself to some heated seats? You’ve stuck with Palm so long, why not wait another year to upgrade?

Monday, September 26, 2016

First Genesis Studio opened in luxurious style in South Korea

Genesis, the luxury automotive brand, will open its first dedicated brand space inside a newly built cultural complex ‘Starfield’ in Hanam, 30km east of Seoul on September 9. The Genesis Studio embodies the brand directions of Genesis and its core characteristics. Being located in the high traffic area, the space is expected to attract lots of visitors, evoking their curiosity around the brand.
“We are very excited to open the Genesis brand’s first dedicated brand space, Genesis Studio. Visitors can easily drop by the Studio, and get a chance to know about Genesis. This space, located in a busy area, will serve to introduce our brand, and to raise visitors’ curiosity around it. We have also developed diverse concepts of brand spaces that fit for different objectives, so you will see more exciting brand spaces to come in the near future,” said Manfred Fitzgerald, Head of the Genesis brand.
As a design-focused brand, Genesis focuses on making the space embrace the brand’s unique design directions. Located on the second floor of the complex, the Genesis Studio will host the range-topping G90 limousine, G80, and G80 Sport. In particular, visitors can have an opportunity to experience the G80 Sport ahead of its official launch scheduled later this year in Korea.
Visitors will also experience the luxury and attention to detail of the materials and technologies through hands-on exhibits. For example, the doors of the G80 and G90 are displayed in Genesis Studio in all available combinations of exquisite exterior colors and artisan interior materials.
Moreover, the Genesis Studio provides a one-stop, stress-free customer experience where brand experience, test drives, purchases and consultation are conveniently offered to each customer. Genesis experts will deliver interesting stories and values behind the Genesis brand along with detailed information on Genesis vehicles. Visitors can also experience the comfortable yet dynamic driving performance of the Genesis range by test driving the vehicles, even at high speeds, on a range of specially-planned routes.
Starting from Genesis Studio in Hanam, Genesis plans to open diverse concepts of brand spaces in major markets. As the first dedicated brand space for Genesis, the site in Hanam will inspire other Genesis brand spaces around the world.
Following the flagship G90 and G80, its variant G80 Sport, which was unveiled at the 2016 Busan International Motor Show in early June, will start selling in Korea later this year. With the launch of G70 scheduled next year, the Genesis brand’s fascinating product line-up will keep expanding.

Friday, September 23, 2016

Hyundai Elantra GT Gets Updated With New Tech And Styling Pack

Hyundai has updated the Elantra GT for the 2017 model year by giving the hatchback a host of new infotainment technologies and an additional styling package.

For starters, the infotainment system of the 2017 Elantra GT now supports both Android Auto and Apple CarPlay, allowing owners the ability to easily sync up their smartphone to the vehicle's screen. This new features comes within the Tech Package which also includes a rear-view camera, navigation system, cooling front seats and dual-zone climate control.

Also for 2017, the new Value Edition package joins the line-up. Priced at $1,650, it adds a selection of new interior and exterior features. Most significantly, the Value Edition adds 17-inch alloy wheels, automatic headlights and a set of fog lights. 

Additionally, the package includes a leather wrapped steering wheel and shift knob, heated leather seats as well as a sliding armrest. There's also an auto-up driver's power window, push button start and a proximity key. 

While all of these features were previously available separately on the 2016 model, combining them into one package saves the customer $1,000.

Elsewhere, everything about the 2017 car remains the same as the outgoing model. That means the GT continues to be powered by a 2.0-liter four-cylinder engine delivering 173 hp at 6,500 rpm and 154 lb-ft of torque at 4,700 rpm. Mated to this engine is either a six-speed manual or six-speed automatic transmission.


Thursday, September 22, 2016

Hyundai H350 fuel cell van concept revealed

The Hyundai H350 Fuel Cell Concept, revealed at the IAA Commercial Vehicle Show in Hanover, is designed to prove that fuel cell technology can be adapted to the commercial sector as well as for passenger cars.
The van is equipped with a 175-litre hydrogen tank that can be refilled from empty in four minutes, which Hyundai says makes it a more viable alternative to slow-charging electric vehicles for commercial operators.

The H350's electric motor produces 100kW and 300Nm, and Hyundai claims the van will clip a 150km/h top speed and will run for 422km before requiring refuelling.
Equally important, the hydrogen-powered powertrain has no impact on cargo space, with the short wheelbase version of the H350 providing 10.5 cubic metres of space, which increases to 12.9 cubic metres in the long wheelbase variant.
While there's no immediate production plan for the H350, commercial vehicles are the next logical step for Hyundai, with the company already heavily invested in the passenger vehicle segment. This unveiling follows news last month that the Korean manufacturer will offer the first commercially available hydrogen-powered cars in Australia within two years. The ACT Government has already lodged the first-ever order for 20 yet-to-be-revealed Hyundai Fuel Cell Electric vehicles, due to be delivered in 2018.
"The H350 is designed to show that you can have a zero-emission commercial fleet with a long range and very quick and practical refuelling times," says Hyundai Australia PR boss Bill Thomas.
"If you had a centralised refuelling point, you could run a fleet like this easily. It gives you the performance of regular van, but with the quietness and zero emissions of a fuel cell vehicle."
The H350's unveiling follows the reveal of the Mercedes-Benz Vision Van earlier this month - a futuristic commercial vehicle that paints an electric, rather than fuel cell-powered, picture of the future.
The all-electric Vision Van is powered by a 75kW electric motor and can stretch to 270km between charges. While parts of the concept seem a way off (the cargo area is fully automated and it comes equipped with delivery drones that launch from its roof), the electric technology powering it is available now.

Wednesday, September 21, 2016


Your writer has a special relationship with the last-generation Hyundai Elantra
On a test drive of the then-new model a few years back, I discovered a car with many strengths and few weaknesses. The ride quality on rough, real-world roads stood out; the Elantra felt durable, dense, and robust. Feature content was excellent, while styling was upscale and unique. The ABS and stability control systems performed consistently well, discreetly, and with refinement during a week of nasty winter driving ― adding confidence to my travels.
Fast forward a few years. My mother needed a new car to replace her trusty but ageing Honda Accord; she wanted a used Civic, but had a budget in mind. And although all mom wants from her car is to know that it exists, she decided that she’d treat herself to heated leather seats in her new ride. Furthermore, I decided that I wanted mom to have stability control, which made both of us more confident about her travelling around in the snow.
These features weren’t possible in a used Civic in her price range. Instead, she’d have to settle for a basic unit with cloth seats (non-heated), no stability control, and limited options. However, the same money would also get my mother into a few-year-newer Elantra equipped with stability control, more amenities, and her mandatory heated leather seats. With my blessing, she’s owned a last-generation Elantra for several years now.
I know the car well.

So, on a recent test drive of the all-new-for-2017 Hyundai Elantra, I noted that Hyundai has taken a compelling car and made it even better. If you’re a driver of a previous Elantra and considering upgrading into the new one, here’s a look at some of the stand-out differences — and where you might most see and feel the latest Elantra’s further-improved quality.
It starts outside: The bulbous and curvaceous bodywork has been benched in favour of a look that’s cleaner, tidier, more angular, and more upscale. The front fascia is a collection of straight lines and sculpts, accented with chrome and LED lighting and set against a chiseled hood. The rear is cleaner, more assertive, and more detailed, although the proportions of the taillamps to the trunklid to the rear bumper still instantly define this machine. 
In all, the Hyundai Elantra’s look is more alert and more sophisticated, and styling now pulls its weight even harder towards the Elantra’s price tag. Pay attention, and you’ll see tighter panel gaps, reduced tolerances, and more precision in the details, too.
Hop on board, and the Elantra’s most valuable asset surrounds you. The cabin is the biggest step forward here, in terms of both design and execution. The former Elantra was unconventional looking, with accenting that was curvaceous, radically shaped console trim, a unique but fussy climate control layout, and crispy, hard plastic dispatched widely as the trim material of choice. 
By contrast, the new 2017 Hyundai Elantra feels just like a slightly smaller Hyundai Sonata, which is a good thing. Styling is blessedly conventional. The lines are clean and uncluttered. Effective use of trim, accents, colours, and textures throughout give the forward dash a rich and upscale appearance, with some details and materials that wouldn’t look out of place in a thrice-the-price luxury sedan not so long ago. And it’s all sensible, easily operated, and upscale. The infotainment interface is one of the most logical and responsive in the segment, two supplemental digital displays for climate control and the driver computer add a touch of high-tech flair, and the materials and build quality are all improved, as well. This new cabin stands up nicely, even to close visual inspection. 
So, if you want a compact-car interior that’s easy to use, conventionally laid out, and delightfully styled and trimmed and detailed, right down to the tactile feel of the buttons and switches, you’ll like what’s happening here.
Further improvements are apparent in the drive. Ride quality is bang on: well managed, calibrated for comfort first and sportiness second, but without feeling like a motorized glob of mayonnaise. On my watch, the 2017 Hyundai Elantra proved free of undue noise or excessive activity from the suspension, even on the roughest roads I could find to hammer on the springy stuff beneath. Driven thusly, the steering system stays straight and true, with no tugging from the wheel and no harshness transmitted through it. 
Like the former Elantra, the new model feels dense, durable, and solid on rough roads, not delicate and flimsy and as if the suspension is disintegrating beneath you like dollar-store toilet paper. The ride is similar, but quieter, and the overall feel between the two generations is in the same ballpark, with the newer Elantra coming across as more fine-tuned, more substantial, and better calibrated more of the time.
A few complaints do surface, however. The big one is noise: The 2017 Hyundai Elantra isn’t excessively loud at highway speeds and beyond, where noise levels are about average for the segment, but given the luxurious look of the cabin, some drivers will expect less wind and road noise to seep in as speeds increase. Moreover, the new powertrain is most impressive when driven gently, and numerous competitors offer a more pleasing sound and refined sensation when called upon for full-throttle exercises.
Speaking of competitors, the new Honda Civic feels sportier, with a driving position that’s lower and more coupe-like, steering that’s sharper, heavier, and more entertaining, plus a suspension calibration that’s tauter and more eager in hard driving ― though at the slight expense of ride quality on harsher pavement. The Mazda 3’s interior is less tidy and straightforward, but even richer with detail and texture, and slightly more high-tech in execution. It’s also got a more refined driveline. The Toyota Corolla has a significantly superior lighting system with standard LED headlamps, and it feels a touch roomier inside, especially in the rear passenger quarters.
Ultimately, the 2017 Hyundai Elantra’s noise levels at speed may disappoint slightly, but overall, here’s a machine that puts top-notch, real-world ride quality on offer, from a cabin that punches above its weight, wrapped in a great new look, and all that at a price that won’t break the bank. For shoppers, it should be considered a priority test drive in the segment.

Tuesday, September 20, 2016


FOUNTAIN VALLEY, Calif., Aug. 24, 2016 – Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue Link remote start, schedule service, get vehicle diagnostics and view how-to videos similar to how they can use the owner website. It will have additional features in the future. Compatible with smartphones and tablets, the MyHyundai app is available for free download on Google Play and the Apple App Store.

Hyundai is constantly striving to make things better. Bundling all of these great services into one app simplifies and enhances the ownership experience for our customers,” said Barry Ratzlaff, executive director, digital business planning and connected operations, Hyundai Motor America. “The ‘There Is an App for That’ movement has caused a lot of clutter on cellphones and we hope our approach keeps that clutter down to a minimum. Look for Hyundai to continue to deliver more through this one-app solution.”
MyHyundai mobile app features include:
  • Single login for Blue Link and MyHyundai
  • Updated car care content (videos) for 2016 model year vehicles
  • Guest user extended features:
    • Search for nearby gas stations
    • Point of interest search
    • Parking meter
MyHyundai App
Service Features
  • Schedule service
  • Recommended maintenance schedule
  • Recall notifications
  • Accessories

Manuals and Tips
  • Dashboard indicators
  • FAQs
  • Manuals
  • How to videos
  • Car care tips
  • Bluetooth pairing videos

Blue Link Services
  • Remote start with climate control (if equipped)
  • Remote door lock/unlock
  • Remote horn and lights
  • Vehicle status
  • Car finder (if equipped)
  • Blue Link subscription management
  • Blue Link payment management
  • Active diagnostic codes
  • Notification history
  • Hyundai dealer locator
  • Call roadside assistance
  • Destination search
  • Destination send-to-car
  • Monthly vehicle health report

My Account
  • Hyundai rewards
  • Hyundai Motor Finance
  • My profile
  • Account security
  • Vehicle purchase history
  • Communications preferences
  • Alerts
  • Contact Hyundai

The inclusion of Blue Link remote and Assurance Car Care features into the MyHyundai makes vehicle management and ownership seamless. Currently, owners can manage their Blue Link account, along with tracking vehicle service history, scheduling maintenance and checking vehicle information on

To access the full set of app features, users will need to activate their Blue Link service with the remote package. Customers without a current Blue Link subscription can get a demonstration of the Blue Link remote features inside the MyHyundai app.

Hyundai Blue LinkBlue Link brings unified connectivity directly into the car with technology like Remote Start with Climate Control, Destination Search powered by Google®, Remote Door Lock/Unlock, Car Finder, Enhanced Roadside Assistance, and Stolen Vehicle Recovery. Blue Link can be easily accessed from the buttons on the rearview mirror, the Web or via the MyHyundai app. Some of these features can even be controlled via the latest Android Wear™ and new Apple Watch™ smartwatch offerings.

Hyundai Assurance Car CareCustomers can use the car care features found in the MyHyundai app to conveniently schedule an oil change at their favorite dealership or access their Hyundai’s interactive owner’s manual that provides owners a convenient, simpler way to become familiar with the full capabilities of the vehicle. The MyHyundai app also has quick reference guides and maintenance and recall reminders.

Monday, September 19, 2016

Hyundai ads aim for the high road

Hyundai is showing that automakers don't have to bash rivals in order to make their own products look better.
In four unconventional spots released in late August, Hyundai admits that its competitors are indeed churning out "good" vehicles.
The Ford Edge and Escape? Good.
Honda Civic? Good.
Toyota Camry? Good.
But Hyundai marketing boss Dean Evans says a conquest-minded Hyundai wants to hammer home the point that its lineup is "better" -- even if the brand is doing so in a way that's a little friendlier than the industry is used to seeing.
While Hyundai highlights various features such as Android Auto and emergency braking that competing models don't have, it stays away from the confrontational stance that consumers saw in June, when Chevrolet openly questioned the toughness of the Ford F-150's aluminum bed.
Hyundai went with a humorous touch instead by putting rival vehicles in precarious situations, including one Sonata spot that shows a Camry on a conveyor being slowly ushered to a huge grinder as a terrified occupant sits inside. Amid the confusion, Hyundai works in time to push the Sonata's Android Auto and panoramic sunroof -- features the Camry doesn't have.
Each ad begins with the "Good or Better" banner on the screen. The spots mark the latest phase of Hyundai's "Better Drives Us" campaign that began last year.
"It was built that way not to say "others aren't good,' but just to remind consumers that Hyundai has been striving for years to be better value, better technology, better safety," Evans told Automotive News.
"We thought the best approach in the marketplace was to come up with that friendly approach and still get our point across," he added. "I think at the end of the day, it also kept Ford and everyone else from writing us nasty letters."

Evans said the campaign started as a Tier 2 effort, but Hyundai has since bought national ad time for it. He said millennials likely will respond more favorably to the humor, but he's hoping to reel in any in-market buyer. 
The spots center on the Elantra, Sonata, Santa Fe Sport and Tucson, with each one putting competing models in perilous situations. 
The Tucson spot, for instance, indicates that the Escape's fueling and routine repair costs are higher than those of Hyundai's compact crossover. As these details are revealed, a huge magnet scoops up the Escape while a man in the driver's seat screams for his life. 
Hyundai's marketing team went into the campaign wanting to beat up the competition, but they understood that they couldn't really crush or drop a vehicle because of legalities. So Evans said the enormous grinder, the magnet and a catapult were used as symbols for comedic effect, and no one gets hurt. 
"You can't disparage other people's products. Networks don't want to run it, you get nasty letters, and I do think there is some illegalness to it at some levels," Evans said, adding: "Right before you think something's going to happen, it's not, and that's the gag."