Monday, February 20, 2017

2017 Hyundai Elantra Sport Test Drive

Q-ships are diabolical things.
They’re designed to look like simple transport, but are packed to the gunwales with enough weaponry to take down unsuspecting foes who think they’re easy prey.
Why aren’t I writing about cars this week? I am.
Well, the term was originally a nautical one. Q-ships — merchant ships with concealed weapons — are the Trojan horses of the sea. They have participated in naval warfare for hundreds of years, but they were widely used against submarines in the World Wars of the 20th century. Their name refers to the Queenstown, Ireland, port where many were based during World War I.
But the term has also come to be applied to low-profile, high-performance cars, typically bland luxury sedans with enough power to blow away flashy sports cars without drawing undue attention to themselves. Hyundai has now democratized that idea with its new Elantra Sport — though perhaps it’s overdue, as the company that founded it runs one of the world’s largest shipbuilding operations.

The Sport is the most powerful Elantra ever, but it’s subtle. One could be parked next to your desk right now and you’d never know it. It does get a black grille surround, unique headlamps, LED accent lights, small rocker panel extensions and a chin spoiler that’s low enough for me to scrape on a curb, but it looks neither fast nor furious in your rearview mirror. It’s only after it passes you, and you see its dual exhaust pipes receding into the distance, that you realize you’ve been duped.
It could happen. The Sport is no Corvette (the car or the ship), but with a very eager 1.6-liter turbocharged four-cylinder, it is quick in the tradition of hot compact hatchbacks, even though it has a trunk. It’s available with a six-speed manual transmission that’s a delight to operate for $22,450, or with a seven-speed dual-clutch automatic with racy paddle shifters that can be had for an extra $1,100, making it the cheapest sedan with more than 200 horsepower – 201 hp, to be exact.
Just as important, the Sport gets an independent rear suspension that the other Elantras don’t have. This is mainly to improve its handling, but it also gives it a better overall ride. This kind of update is no small effort, and indicates how seriously Hyundai took the development of the Sport.
Changes to the Elantra’s dull-but-enormous cabin are limited to mildly racy fonts on the gauges, a couple of strips of fake carbon fiber trim, red stitching, the requisite flat-bottom steering wheel and a set of deeply-bolstered bucket seats that wouldn’t look or feel out of place in a sports car that cost twice as much.
Those seats come in handy in the curves, where the front-wheel-drive Sport grips tenaciously and remains as neutral as Taylor Swift’s politics. It’s only at the very limits, not reached on a public road without breaking a few laws, that it loses its composure. But the Sport is about as street-fast as a car needs to be to deliver an entertaining drive...in short doses. Its 30 mpg highway rating is unimpressive for a brand known for its efficiency.
Nevertheless, if you’re looking for a boy racer ride without the boy racer style, it’s worth checking the Sport out at your local Hyundai lot. You might like what you see, if you can find one.

Friday, February 10, 2017

Chicago Auto Show: Hyundai reveals Elantra GT hatchback

CHICAGO — Hyundai isn't giving up on hatchbacks and believes Americans might be willing to buy more than in the past.
That's why the Korean automaker revealed an all-new version of its Elantra hatchback Thursday at the Chicago Auto Show that is lower, wider, and longer than the outgoing version. Hyundai says its new Elantra GT has a more aggressive stance and has added interior volume to its European style.

With 55 cubic feet of interior space, Hyundai says the new GT has more space than any other compact hatchback in the market today.
The Hyundai GT competes against hatchback versions of the Chevrolet Cruze, Ford Focus, Honda CivicMazda3 and Volkswagen Golf.
In Europe, where hatchbacks are referred to as "the boot," five-door vehicles like the Elantra GT are more popular than sedans. In America, they are far less popular. But Hyundai says it expects sales of its new Elantra hatchback will exceed 15% of overall Elantra sales, or about 5% more than its current sales mix of Elantras.
The Elantra has been a core part of Hyundai's lineup for years and was the automaker's top-selling car in the U.S. in 2016 even as overall industry sales of cars fell. Hyundai sold more than 208,000 Elantra sedans and hatchbacks in 2016, a 13.8% decline compared with the prior year.
The 2018 Elantra hatchback will be offered in two versions -- the GT and the GT Sport -- when it goes on sale this summer.
The Elantra GT will be powered by a 2-liter, 4-cylinder engine that produces 162 horsepower. The GT Sport will be powered by a 1.6-liter turbo engine with 201 horsepower.
"The new Elantra GT brings more to the North American shores for the 2018 model year,” Scott Margason, Hyundai's director of product planning, said in a statement. “More space and features inside. More aggression and European flair outside. And more options under the hood. I’m particularly excited to showcase the GT Sport, a true hot hatch.”

Tuesday, February 07, 2017

Hyundai Ioniq Electric Will Be Available For Sale In US This Week

Hyundai announced last year that the hybrid and battery electric versions of the Ioniq would go on sale in America during the winter. The Ioniq will offer customers three power train choices — a hybrid, a plug-in hybrid, and a battery electric. Winter is with us for another 6 weeks, according to the calendar. Mike O’Brien, vice president-product planning for Hyundai Motor America, says the Ioniq Hybrid and Electric will go on sale next week.
Hyundai Ioniq Electric
O’Brien says, “Our focus was on developing a great compact car that happens to be electrified. There were around 1.1 million buyers who shopped for an EV last year, but because of cost or maintenance or durability…or that they felt the car was too under powered…they didn’t buy one. We are offering a no-excuse electrified vehicle that measures up to compact vehicles in the segment.”
It is that a way of responding to Elon Musk’s challenge to other manufacturers to build “compelling” electric cars? It sure sounds like it. Prices for the Ioniq Electric have not been announced. That information will be coming along shortly, but the price will likely undercut other similar cars by a significant margin. Hyundai’s corporate sibling, Kia, has priced its new Niro Hybrid thousands less than a comparable Prius or Toyota RAV 4 Hybrid. The Kia Niro starts at around $22,000.
O’Brien says the Ioniq Electric will undergo a “soft launch” for now. A more robust marketing campaign is planned for later in March. One way Hyundai will keep the price of its new electric car low is by limiting the size of its battery to 28 kWh. So equipped, it earns a 150 MPGe rating from the EPA — which makes it the most energy efficient car sold in the US. The Toyota Prius Prime is next with a rating of 133 MPGe. 
Officially, range for the Ioniq is listed as 135 miles city, 110 miles highway, and 124 miles combined. Is that going to be a problem for consumers? It shouldn’t be. The average US driver only goes less than 50 miles a day, meaning the Ioniq Electric will have more than enough range for the needs of most drivers. Dedicated Tesla fan Bjorn Nyland test drove one recently in Europe and gave it a rave review, calling it almost as good as his Tesla in some respects.
Still, people seem to have the notion that they “need” 200 miles of range, just as many believe they absolutely “need” the power of a V8 engine. But if the Ioniq Electric is indeed competitive with the price of other compact cars, that objection may be easily overcome.

Wednesday, February 01, 2017

Operation Better: Hyundai To Deliver A Better Super Bowl Experience For The Real Heroes

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 /PRNewswire/ -- At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by making this year's game better for our soldiers overseas.
View photos
Hyundai will transport several U.S. troops from a base overseas to the heart of the action in stadium. Using custom built 360-degree immersive pods, Hyundai will allow the soldiers to feel as though they are in the stadium.
As announced recently, Hyundai and its marketing agency partner INNOCEAN Worldwide are working with renowned director Peter Berg (Patriots DayDeepwater HorizonLone Survivor), Pony Show, and Film 45, to bring this never done before idea to life. The team will shoot, edit and produce a 90-second documentary in real time that captures this incredible experience. This piece will run after the final whistle in the first commercial break immediately following the conclusion of the game, before the trophy ceremony. Hyundai released two teasers during the AFC and NFC Championship weekend, featuring Super Bowl champions Joe Montana and Mike Singletary that hint at Hyundai's creative. The full story will be told when the 90-second piece airs after the game.
"Hyundai has always had a strong relationship with the U.S. Armed Forces, and we wanted to give those who make the love and passion for football possible a unique and better experience," said Dean Evans, CMO, Hyundai Motor America. "'Better' is our driving force and this campaign is an act of that brand philosophy. Using the latest innovations in video technology we will give our troops an experience they will never forget and one that viewers won't want to miss."
"This project combines two of my greatest passions—football and the military," said Peter Berg. "I'm incredibly proud to be partnering with the Hyundai and INNOCEAN teams to bring the troops a better Super Bowl experience through cutting-edge technology. Editing the piece during the game itself is going to be intense, but we will have an incredible team in place on multiple continents to pull off this feat."
"Doing something that's bigger than a commercial and can help bring our country together when it seems impossibly divided is incredible," said Eric Springer, Chief Creative Officer, INNOCEAN. "We wanted a challenge for this year's Super Bowl, and we certainly gave ourselves one."
This initiative continues and builds upon Hyundai Motor America's commitment to the U.S. Armed Forces. G.I. Jobs named Hyundai a Top Military Friendly employer in 2017 and last year, Hyundai was recognized by CivilianJobs.com as one of the Most Valuable Employers for Military, the only automaker to receive the honor. For several years, Hyundai has offered special discounts to military personnel and honored Memorial Day by enhancing its Military Incentive Program, aiding U.S. troops in purchasing a Hyundai vehicle.   
To learn more about this program, view the teaser content and the final documentary film immediately following the Super Bowl, please visit https://www.hyundaiusa.com/better/.

Tuesday, January 31, 2017

HYUNDAI SANTA FE SPORT AND SONATA HAVE BEEN NAMED THE CAR BOOK’S BEST BETS

FOUNTAIN VALLEY, Calif., Jan. 27, 2017 – The 2017 Hyundai Santa Fe Sport and Sonata were honored with The Car Book’s BEST BETS distinction. The Car Book recognizes vehicles that adequately cater to the safety and performance needs of the American car buyer.

The Car Book, the first and longest standing car buying guide, has helped consumers make educated decisions for 37 years. The Center for Auto Safety and The Car Book review the new vehicles in nine categories: crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, complaints, and insurance.

“At Hyundai, we strive to be better,” said Scott Margason, director, product planning, Hyundai Motor America. “The BEST BET recognition proves that we provide our customers with the utmost in advancements when it comes to safety and performance.”

2017 Hyundai Santa Fe Sport
With a National Highway Traffic Safety Administration (NHTSA) five-star safety rating, the 2017 Santa Fe Sport provides crash protection and rollover safety exceeding what is required by Federal Law.
  • New safety equipment includes available:
    • Multi-View Camera System
    • Lane Departure Warning
    • Dynamic Bending Lights and High Beam Assist
  • Standard safety equipment includes:
    • Rearview Camera
    • Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System
    • Seven airbags, including a driver’s knee airbag
    • Four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist
    • Hill-start Assist Control (HAC) with Downhill Brake Control (DBC)
    • Tire Pressure Monitoring System (TPMS) indicators for each tire

2017 Hyundai Sonata
The 2017 Sonata standard safety equipment includes:
  • Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System
  •  A driver’s side blind-spot mirror
  • Seven airbags, including a driver’s knee airbag
  • Four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist
  • Tire Pressure Monitoring System (TPMS) with indicators for each tire. 

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

Monday, January 30, 2017

The Story Behind The New Global Luxury Car Brand Genesis


Genesis New York Concept
Genesis New York Concept

Peter Schreyer is a much revered figure within the auto design world. A mere mention of his name, and colleagues smile with admiration for he is credited for sketching the original TT - the 1998 Audi that turned heads with its formal simplicity, clean aesthetic and cool Bauhaus-inspired design.
Nowadays, as creative director of Hyundai-Kia and one of three presidents of the company, Schreyer has been instrumental in creating the existing theme. Under his astute eyes, the South Korean company has metamorphosed into an exciting car brand with an inspired portfolio to compete head-on with older, more established rivals. Lately, Schreyer has been busy inventing a new global luxury marque, Genesis.
“Recently a journalist asked if the world needs another luxury brand,” he offers as we settle down for coffee, “to which I replied: ‘I don’t know but Hyundai wants a luxury brand’,” he smiles. The South Korean economy is blossoming, as is Hyundai-Kia. “I think the time has come and we need to be building something special at the pinnacle of the brand. It fits with the Korean mentality.”

Peter Schreyer honored in the 2013 Golden Steering Wheel awards
Peter Schreyer honored in the 2013 Golden Steering Wheel awards
Genesis is being developed primarily for the US, South Korea, Middle East and China, with the European markets planned in the horizon. The idea is to deliver six new models before 2020. The G90 and G80 have already been launched, there will be a G70 followed by two SUVs and a sports coupĂ©.
I’m interested in Schreyer’s take on his second home for the German spends much of his time commuting between the design studios in Russelsheim and Seoul. “There is a duality to Korean culture – on the one hand they are very daring but also strategic thinkers.” It is a culture deeply rooted in tradition and craftsmanship, yet on the polar side is hyper modernity, “the electronics, tech, art, fashion, music, K-pop - there is such a vibe in Seoul,” his face lights up, “and knowingly or unknowingly it influences us designers.”
We discuss the concept of modern luxury, of how a new car marque like Genesis has the chance for a fresh approach, explore new materials that resonate with the millennials, respond to their wants, their needs. Schreyer admits that he is very much aware of the urgency to rethink the automobile for younger generations who are not connecting so strongly with traditional concepts of luxury.
He offers: “This is a very interesting subject for us: how to use intelligent fabrics, how to express modern luxury.” To this end his team are working with students at the prestigious London Royal College of Art and the Art Centre College in California researching new ways to express luxury that are, according to him, more exciting and rewarding.
Recently, Schreyer ruffled a few auto feathers as he hired the former Bentley design boss, the maverick Luc Donckerwolke and Lamborghini’s Manfred Fitzgerald to head up the Genesis creative studio. The strong team of creatives indicates Hyundai-Kia’s high hopes for Genesis.
I ask Schreyer how he would define the marque. His answer is candid: “As it is something totally new, it is something we’re still working on. We try not to copy other brands but make our own story.” With its restrained sensibility the New York Concept, the hybrid sports sedan revealed at the New York Auto Show in March, is a good screen shot of this design philosophy. It will form the basis for the upcoming G70 and Schreyer admits some elements will find their way to future Genesis cars.

Genesis New York Concept
New York Concept

He is visibly thrilled about this new venture. “It is a great project; you see we get to design a new brand the way we feel it should be. We have a great opportunity here. We have Hyundai and Kia, but Genesis is something completely different. It has to be a brand on its own. This is important from an intellectual side.”
Earlier in the week I popped by London’s Tate Modern gallery to see French artist Philippe Parreno’s mesmerising light installation take over the length and the height of the Turbine Hall. This is the annual Hyundai Commission project which sees an international artist create site-specific work for this epic space – and the funding by the car company is fundamental to these creative projects.
I tell Schreyer that a little while ago his colleague Donckerwolke showed me a colorful abstract painting of his. I didn’t realize he dabbles in art. He smiles, nodding enthusiastically: “I wanted to be an artist since I was 14. I wanted to be Dali!” But does the free-thinking world of the fine arts feed into his more restricted transport design world? “We can learn a great deal from art and the way artists think,” he responds. “Questions are always arising in design and I say to my team, always try to think completely in the opposite direction.”

Wednesday, January 25, 2017

2016 = Best Year Ever In Sales and Awards!

Hyundai tallied its seventh consecutive year of record U.S. sales with a total of 775,005 units, an increase of 1.75 percent. For the month of December, HMA notched 60,572 Hyundai and 1,733 Genesis sales.

“As consumer confidence surged in December to the highest level in more than a decade, we were able to capitalize on that and set a new record for sales in 2016,” said Derrick Hatami, vice president of national sales for Hyundai Motor America. Tucson set a new sales record in December and for the entire year, with sales up 4 percent for the month and 41 percent for the year.



Combined sales of Santa Fe and Santa Fe Sport were up 14 percent for the month, making it the best Santa Fe December ever, while also achieving double-digit growth on the year. Even sales of certified pre-owned Hyundai vehicles set an all-time record.

Here are the December sales highlights:
 Accent—6,909 units, up 53%
 Elantra—19,556 units, up 37.3%
 Veloster—2,699 units, up 20.1%
 Santa Fe Sport and Santa Fe—10,862 units, up 14.1%
 Tucson—8,676 units, up 4.4%
 Certified Pre-Owned sales for December were 8,254 units, up 7.6%

Source

Monday, January 23, 2017

HYUNDAI VELOSTER 2016 REVIEW: AN AFFORDABLE STAND OUT HATCHBACK

Pros and Features. The Veloster is a compact hatchback that is fun to drive. It is uniquely designed and has good fuel economy. It also offers a lot of features making it well worth its cost.
Cons. The Veloster is not as sporty as it looks. It also has a noise and harsh ride quality. Its base engine provides very slow acceleration. In addition, its rear-seat access and headroom are very limited.
What's New? The 2016 Veloster has a new limited-edition turbocharged Rally Edition. It has special wheels, a special color of paint, and a sportier suspension tuning.
The Veloster Turbo also gets a new seven-speed automated M/T and new seats. The base and Turbo models also get an upgraded navigation system with tech integration features.
Models. The Hyundai Veloster 2016 comes in four different models: base, Turbo R-Spec, Turbo Rally Edition, and Turbo. The base model comes with 17-inch alloy wheels, LED running lights, and full power accessories. In addition, it also has heated mirrors, a rearview camera, cruise control, and other tech features. There is an available Style package which adds 18-inch wheels, a panoramic sunroof, and other tech and comfort upgrades.
The Veloster Turbo R-Spec has a more powerful engine, a lower body kit, and sport-tuned suspension. It also has a special torque-vectoring that applies the brakes selectively to improve handling. In addition, it also adds LED headlights, a better sound system, and other features from the Style package.
The Turbo Rally Edition adds 18-inch Rays wheels. It also has a sportier suspension and leather upholstery. It comes only in "Matte Blue" paint which is also unique to the Rally Edition.
The Turbo features less aggressive suspension turning and steering. It adds creature comforts like unique wheels, different styling elements, and leather upholstery. Other special features like keyless ignition and entry and lumbar adjustment are also available.
Verdict. The Hyundai Veloster 2016 is an affordable and unique compact pseudo-hatchback. While it may not be as fast as it looks, it is fun to drive and is fuel efficient as well.

Friday, January 20, 2017

Hyundai Subcompact SUV To Take Aim At Nissan Juke In 2017

Hyundai is said to be prepping the introduction of a new small SUV, which will slot below the current Tucson/ix35.

Set to rival the likes of the Nissan Juke, Renault Captur, Opel/Vauxhall Mokka and Peugeot 2008, it could borrow styling cues by the Intrado concept, shown two years ago, and arrive as part of the i20 range, alongside the supermini and the ix20 small MPV, as AutoExpress writes, citing senior sources.



The engine lineup could come from the all-new i30 and include a range of 1.0-liter, three-cylinder, and 1.4-liter, four-cylinder petrol units, along with a 1.6-liter diesel, in several states of tune. 

Hyundai's recent move to trademark the ix15, ix25, ix30, ix45 and ix55 monikers might be an indication that the baby SUV will wear one of these names when it will be introduced, probably before the end of 2017.

Source

Thursday, January 19, 2017

Hyundai Will Shoot Its Super Bowl Ad During the Game

Most Super Bowl advertisers spend months on their ads. Hyundai this year will condense the process into roughly three hours by filming its spot during the game.
The 90-second ad, which the automaker is calling a documentary, will air in the so-called "post-gun" slot that airs immediately after the game ends but before the trophy ceremony. Hyundai has not disclosed creative details other than to say in a statement that the ad will capture "some of the best off-the-field Super Bowl moments."
But the tactic demonstrates the lengths to which even marketers using advertising's biggest stage will go to stand out, and the creativity being brought to a showcase for a "traditional" format like TV commercials.
The director is Peter Berg, who will "shoot, edit and produce the 90-second documentary in real time," Hyundai said. His directing credits include films such as "Patriots Day" and "Deepwater Horizon." Hyundai agency-of-record Innocean Worldwide is also involved. Hyundai, an official NFL sponsor, ran two 30-second in-game ads last year, plus one pre-game ad.

"Super Bowl is the biggest day in advertising and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further," said Dean Evans, chief marketing officer for Hyundai Motor America. "Our brand commitment is to make things 'better' and we are going to give some deserving fans an experience they will never forget. Peter Berg and his team will be capturing it live during the game and we can think of no one better to tell what will be an amazing story."
The automaker plans to tease the ad this weekend during the AFC and NFC championship games with ads featuring former NFL stars Joe Montana and Mike Singletary.
While Hyundai's approach is unique -- and sure to grab the kind of attention that Super Bowl advertisers crave -- it is not the first time a marketer has used same-day Super Bowl footage. Reebok in 1994 ran a Super Bowl ad that spliced in footage from the Cowboys-Bills game underway. Read more about that spot in Ad Age's Super Bowl ad archive.
The difference with the Hyundai spot is the automaker's claim that it will create the entire ad during the game, rather than just insert some game footage.
The "post-gun" ad slot is not technically a Super Bowl ad by the strictest definitions. Purists consider Super Bowl ads to be national spots that run between the kickoff and final whistle. But the slot has proven to be valuable real estate. In 2014, for instance, Esurance won attention by running an ad immediately after the game that included a Twitter contest to give away $1.5 million. The marketer boasted that it saved 30% by running the ad in that slot.
Hyundai proved last year that ads falling outside of the traditional Super Bowl window can be effective and generate just as much attention as in-game ads. The automaker's pregame ad, which aired between the coin toss and kickoff and starred Kevin Hart, finished first in the USA Today Ad Meter (and helped prompt Ad Age to begin counting anything between the coin toss and the final seconds of play as a "Super Bowl ad").
Hyundai's plans this year include an on-site marketing activation in Houston at "Super Bowl Live," the nine-day fan festival downtown that celebrates Super Bowl LI. Hyundai's program will "include an opportunity for fans to interact with Hyundai vehicles and learn about its history of innovation, the overall theme of Super Bowl Live," the automaker stated.

Wednesday, January 18, 2017

Hyundai highlights $3.1B U.S. spending plan before Trump inaugurated

SEOUL, South Korea — Hyundai Motor Group said Tuesday it will significantly increase its investment in the U.S. while Donald Trump is president and is considering building a new U.S. factory.
Chung Jin Haeng, a president of the world's fifth-largest automotive group, said Hyundai Motor, Kia Motors and their affiliated companies will spend $3.1 billion by 2021 on research and development and maintaining their factories in Alabama and Georgia.
That represents a 50% increase from the $2.1 billion the companies invested in the U.S. in 2012-16. The increased spending comes mostly from research and development, as the South Korean maker of the Genesis and Tucson invests in artificial intelligence, autonomous driving, environmentally friendly cars and other future technologies.
Chung said Hyundai will study building a new U.S. factory if demand for cars rises during Trump's administration. The new administration's promise to create 1 million jobs and attract new companies could stimulate demand for cars and other products, he said.
"If there is such a sign, we will immediately review (the new plant)," he told reporters. "We won't miss when the time is right."

Hyundai did not provide any further details about a possible new plant.
The South Korean group does not usually disclose its five-year investment plan for specific countries, and the announcement of the U.S.-specific investment plans comes just a few days before the president-elect takes office on Friday.
Since Trump won the election, he has badgered auto companies about building their cars in the U.S. rather than Mexico.
The South Korean automotive conglomerate has not yet drawn public attention from the president-elect, who threatened to impose a border tax on vehicles made in Mexico by Ford,  General Motors and Toyota.
Automakers have responded to Trump's threat by affirming their commitment to the U.S. market. Earlier this month, Ford announced it had scrapped plans to build a new $1.6-billion small-car factory in Mexico while Fiat Chrysler announced a $1-billion investment plan in its two U.S. factories.
Nearly all automakers build small cars in Mexico to take advantage of its lower wages.
Hyundai is not an exception. When Kia's first Mexico plant launched operations just two months before the Nov. 8 election, the group said about 80% of the vehicles assembled there will be exported mainly to the U.S. and other countries. The plant has a capacity to turn out 400,000 cars per year.
That Mexico plant is now "a source of worry" for the carmaker, Chung said, without elaborating.  He said Hyundai does not plan additional investments in Mexico.
He denied that political pressure was behind the company's announcement of its U.S. investment plan.
"The U.S. market is strategically important for us," he said. "Success or failure in the U.S. market is a measure of global success."

Tuesday, January 17, 2017

Hyundai "Hands On" Contest Puts Washington In Touch with a New Car!

WASHINGTON, Jan. 16, 2017 /PRNewswire/ -- Washington's favorite reality show returns! The Hands-On Contest at The Washington Auto Show® will put a handful of lucky Washingtonians in touch with the chance to win a brand new Hyundai Tucson!
The legendary Hands-On Contest, in which show guests must stay in nearly constant physical contact with the prized vehicle for a period of several days, first wowed Washingtonians in 1999 when the match came down to a test of wills between an officer from the army and navy. This year's contest, which will run from Tuesday, Jan. 31 through noon on Sunday, Feb.5, will feature a host of locals who will compete for the chance to drive home in a new 2017 Hyundai Tucson SE FWD.

"The Hands-On Contest is a hallmark of The Washington Auto Show that puts the thrill of a new car within arm's reach," said Kevin Reilly, president of Alexandria Hyundai and board member of the Washington Area New Automobile Dealers Association, producer of The Washington Auto Show. "We are grateful to the Washington Area Hyundai Dealers for sponsoring this contest and giving away this vehicle, allowing us to showcase Hyundai's cutting-edge technology and innovative new models such as the 2017 Hyundai Tucson SE FWD."
For a chance at competing in the Hands-On Contest, area residents must register via www.washingtonautoshow.com, no later than 12:00 noon on January 23, 2017.  They will be asked to provide a short explanation of why they want to win the car. Thirty applicants will be chosen from that pool of registrants to qualify for the next round, from which a final group of 10 will be screened and selected by The Washington Area New Automobile Dealers Association (WANADA) to participate in the final stage of the competition.
Contest rules require that all participants keep their "hands on" the Hyundai for the duration of the contest. Finalists will be positioned around the prize vehicle at random by the judges and must be continuously in physical contact with the vehicle at all times (excluding sanctioned breaks). If a participating contestant does not maintain continuous contact with the vehicle for any reason, including reward challenges, that contestant will be disqualified.
The last person remaining in physical contact with the prize vehicle will win it. In the event that the end of the live contest leaves more than one finalist, a random drawing will be conducted by the sponsors to determine the winner.
Each participating contestant will be responsible for acquiring his or her own food and beverages. Each contestant may bring no other personal property to the contest except for the following: one blanket, one change of clothes and one set of toiletries. Once the contest has begun, no additional personal property will be permitted. A regular break of exactly 15 minutes is scheduled every three hours. (Participants returning late from these breaks will be disqualified.) No electronic devices, reading, writing or drawing materials are allowed, and smoking, alcoholic beverages, offensive language and physical contact between contestants are prohibited. Family, friends and onlookers are encouraged and welcomed, but only contestants are allowed within the confines of the contest space.
The Washington Area New Automobile Dealers Association (WANADA), producer of The Washington Auto Show, will have complete judging and management authorization on behalf of all sponsors.
The contest is open to all legal United States citizens 18 years of age or older. Contestants must be at least 18 years of age by December 31, 2016 to participate. All entrants must have a valid driver's license and proof of insurance. 
No Purchase necessary to win. Void where prohibited. All federal, state, local laws and regulations apply. For complete contest rules or more information about The Washington Auto Show, visit www.washingtonautoshow.com.
The Washington Auto Show has become a beloved annual tradition among Washingtonians who marvel at the growing display of mobility technologies, exotics, stars and cars, interactive displays, contests and mascots. Hundreds of new vehicles and concepts from 38 domestic and import manufacturers will fill the Washington Convention Center with three levels of advanced exhibits.  The event is open to the public January 27 to February 5. For the latest schedule and details about discounts through METRO along with special promotional prices for students, seniors and children, please visit The Washington Auto Show online at: www.washingtonautoshow.com.